Last year saw a pivotal shift in our profession, laying the groundwork for a future where we strive to set the standard for professionalism and innovation.

To do that, GVR is working through a process called Service Re-Imagined, which launched last year. This process will fundamentally shift the way your professional association operates to better serve you and your clients.

In our latest Critical Path, we sit down with GVR CEO Jeff King to discuss Service Re-Imagined and give you an update on what you can expect to see in 2025.

Listen below:

The Critical Path is released monthly.

Make sure to subscribe to GVR Podcasts to get the latest episodes of the Critical Path. You can find GVR Podcasts on every major podcast platform, including:

• Apple Podcasts
• Spotify
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Missed the last episode? Check out Transforming the member experience with GVR Chief Membership Officer Ash Anil.