Beginning April 10, "pending" and "closed" statuses will be sent to REALTOR.ca, giving buyers and sellers clearer insights into market activity.

Additionally, the display period for sold prices will be reduced from one year to 30 days after closing, aligning with public expectations for timely and accurate data.

We understand REALTOR.ca is a key platform for showcasing listings and generating leads. These updates help ensure that the information prospective clients see is accurate and up to date, increasing engagement with listings and strengthening the REALTOR® value proposition.

These updates are designed to benefit buyers, sellers, and Realtors alike by:

• Making buyers and sellers more informed: Clear, accessible data reduces hesitation, shortening the decision cycle, and potentially increasing conversion rates.
• Increasing trust in the market: Transparency fosters confidence, reducing uncertainty for clients.
• Strengthening Realtor value: With access to timely, accurate data, Realtors can reinforce their role as trusted advisors, guiding clients with market insights.

Studies indicate that 72 per cent of property buyers prioritize transparency in their decision-making process. Sold data is also already available through Virtual Office Websites (VOWs) or public records.

This update ensures all buyers and sellers have equal access to accurate and timely market information, making REALTOR.ca an even more powerful tool for showcasing listings.

We conducted three focus groups in February, including managing brokers, assistant brokers, and top-performing Realtors. The overwhelming consensus was positive, reinforcing the decision to move forward.

This is just the beginning. GVR continues to explore innovations that support our members and enhance the consumer experience.

These changes position Realtors as trusted professionals in a competitive, data-driven landscape while making REALTOR.ca an even stronger platform for lead generation and client engagement.