REALTOR.ca is one of the most important tools we as REALTORS® have to market our MLS® listings.

But the site is at a crossroads. To keep up with the times, REALTOR.ca needs more funding.

One approach has been presented by CREA – to make REALTOR.ca a wholly-owned for-profit entity.

This week on the Critical Path, we sit down with Janice Myers, CREA’s CEO, to discuss why they believe this is the correct move.

Listen below:

The Critical Path is released monthly.

Make sure to subscribe to GVR Podcasts to get the latest episodes of the Critical Path. You can find GVR Podcasts on every major podcast platform, including:

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Missed last the episode? Check out our PacificWest special.