In conversation: How Service Re-Imagined took shape in 2025
Tuesday, January 6, 2026
Service Re-Imagined is GVR’s multi-year effort to rethink how we deliver service, support, and value to members — with a focus on clearer support, fewer friction points, and a more connected member experience.
In this conversation, GVR leadership reflects on how Service Re-Imagined took shape in 2025, why the initiative began, what changed along the way, and how the work happening behind the scenes is already influencing the member experience.
If you’re curious about what this means for you as a member, this conversation is worth a watch.